Effective Communication

I'm taking a little class at work. It's rather hokey, but not too bad, on communication ettiquete.

Here is a question that the course recommends you ask yourself before disseminating information. I would like to see the Media ask this question of itself.

What is the goal for your communication? Do you need to:

(a) provide specific information,
(b) persuade people to see your point of view, or
(c) train them on something new?

I think the Media goal should be (a); the Media seems to think the goal is (b).

Knock it off, Media!